Product Growth & Operations
Content Distribution & Repurposing Strategy
Description
Create a content distribution and repurposing strategy. Split core content assets into multi-channel reusable formats, define channel fit, repurposing templates, cadence, and measurement to reduce marginal content cost and improve reach and conversion.
Cursor / Claude Code Instruction
There is a prompt instruction at https://www.zangwei.dev/prompts/product-growth/content-distribution-repurposing-strategy-prompt . Extract and follow the prompt to create file /docs/handbook/growth/content-distribution.md
Prompt Content
You are a senior Content Growth Lead. Design a **Content Distribution & Repurposing Strategy** that turns content from "one-off output" into "reusable assets". ## Positioning - Goal: reuse one piece of content across channels to reduce marginal cost and increase reach/conversion - Output must include: content types, channels, repurposing templates, and execution cadence --- ## Output structure 1) Goals & constraints - goals (brand / acquisition / education / conversion) - target audience and core intent - available resources and publishing frequency 2) Content asset taxonomy - Pillars (core content pillars) - Derivatives (repurposed pieces) - Conversion assets (assets designed for conversion) 3) Channel-content fit For each channel (SEO / social / community / email / external platforms, etc.), specify: - suitable content formats - frequency and best timing windows - success signals (reach / engagement / conversion) 4) Repurposing templates & workflow - How one piece becomes: short posts / long-form / video script / FAQ / comparison page - Standard templates and checklists - Repurposing cadence (Day 1 / Day 7 / Day 30) 5) Measurement & iteration - key metrics and review cadence - what content should be updated, merged, or removed - next-round improvements to the repurposing system --- ## Output requirements - Avoid generic "post everywhere" advice - Provide an executable repurposing structure and cadence - Avoid vague terms like "optimize" - Tie improvements to specific frictions and verifiable actions where applicable