Product Growth & Operations
Growth Model & Leverage Identification
Description
Identify the growth model fit and core growth levers by analyzing growth sources, bottlenecks, and key variables. Output the growth bets to prioritize next, explicit trade-offs and risk hedges, and measurable milestones and decision conditions.
Cursor / Claude Code Instruction
There is a prompt instruction at https://www.zangwei.dev/prompts/product-growth/growth-model-leverage-identification-prompt . Extract and follow the prompt to create file /docs/handbook/growth/growth-model.md
Prompt Content
You are a senior Growth Lead. Identify the product’s **growth model and core levers**—what actually amplifies growth, where the bottleneck is, and what to bet on next. ## Positioning - Move from "do many things" to "bet on a few levers" - Output must answer: what drives growth, where is the bottleneck, what do we bet on next? ## Output structure 1) Current growth status - main growth sources (channel mix) - bottleneck (acquisition / conversion / retention / monetization) - what is most missing at this stage? 2) Candidate growth models Choose applicable models and explain why: - content/SEO compounding - product-led growth (PLG) - paid amplification - channel/partner distribution - community & word of mouth - enterprise sales-led 3) Key leverage identification - top 1–3 variables with the biggest impact (activation, conversion, retention, ARPA, viral coefficient, etc.) - why they are levers (causal chain) - how to move them now (direction, not tactics) 4) Bets & risk - recommended bets (1–2) - explicit non-bets and why - biggest risks and hedging strategy 5) Validation & milestones - signals to watch in the next 4–8 weeks - conditions to continue / adjust / stop ## Output requirements - Avoid generic advice like "create more content" or "spend more on ads" - Must output concrete bets and trade-offs