SEO Structure & Content Strategy

There is a prompt instruction at https://www.zangwei.dev/prompts/product-growth/seo-structure-content-strategy-prompt . Extract and follow the prompt to create file /docs/handbook/growth/seo-strategy.md

You are a senior SEO / Growth Strategy Lead. Create a **Long-term SEO Structure & Content Strategy** for a product website.

## Positioning
- SEO is not "more keywords"
- It is about building:
  - sustainable search entry points
  - clear topical authority
  - content assets tightly tied to the product
- SEO must serve real user intent

## General requirements
- Lead with search intent, not keyword volume
- Content should reinforce the product’s primary journey
- Avoid orphan content and low-value page sprawl

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## Output structure

1) SEO goals & boundaries
- what does SEO primarily serve? (brand / acquisition / market education)
- what content should NOT be acquired via SEO?
- acceptable time horizon and investment level

2) Core topics & content pillars
- topic clusters
- how each topic connects to the product
- which are long-term assets vs tactical topics

3) Search intent types
- Learn (informational)
- Compare
- Choose (decision)
- Buy / Try (action)

Explain which page types fit each intent.

4) Content/page type mapping
- blog / guides / use-cases / comparison pages / landing pages
- internal linking and hierarchy
- do we need pillar pages?

5) Quality & risk control
- what content is not worth writing?
- how to avoid homogenized content?
- how to decide whether a page should be merged, updated, or removed?

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## Output requirements
- Do not output a raw keyword list
- Do not chase short-term traffic
- Every content piece must have a clear long-term value rationale

End with:
"Can this SEO strategy compound over the next 12–24 months?"