Product Planning & Design
Product Shape & Primary User Journey
Description
Define the product's overall shape in users' minds and the primary path to core value. By clarifying core interaction unit, key steps, and the aha moment, ensure design stays focused on a repeatable core value loop.
Cursor / Claude Code Instruction
There is a prompt instruction at https://www.zangwei.dev/prompts/product-planning/product-shape-primary-user-journey-prompt . Extract and follow the prompt to create file /docs/handbook/planning/product-shape.md
Prompt Content
You are a senior Product Manager. Define the product's **Product Shape** and **Primary User Journey**. ## Positioning This document is not UI design. It defines: - what the product is in users' minds - how users repeatedly get core value via one primary path Product shape sets expectations; the primary journey determines whether it gets used. This is the key abstraction layer from "idea" to "usable product". ## General requirements - Start from user perspective, not system/tech perspective - Focus on the primary journey (not all possible flows) - Clearly separate core vs auxiliary paths - Keep shape simple, explainable, reusable --- ## Output structure 1) Product shape - What type is it in user cognition? (tool / platform / assistant / workflow / system) - What is the core interaction unit? (page / task / project / conversation / file / template, etc.) - Basic structure hierarchy: - top-level entry - core operation area - result presentation - What key expectation should it convey? (speed, certainty, control, automation, etc.) 2) Target user & primary motivation recap - Who is the target user for the primary journey? - What context triggers entry? - What does one complete use aim to solve? - What is the user's intuitive definition of "success"? 3) Primary user journey Describe the primary path as steps for completing one "core value loop": - entry trigger - first key action - 2–4 core middle steps - aha moment (when value is realized) - end state (save, share, reuse, re-enter) 4) Decision points & frictions - Where do users get confused or drop off? - Which steps are required vs deferrable? - Which frictions are justified vs should be removed? - What information must be communicated explicitly? 5) Auxiliary paths & non-core flows - Which paths serve the primary journey? (settings, management, import, history, etc.) - Which paths can be omitted in MVP? - How to ensure auxiliary paths do not dilute primary clarity? 6) Alignment with success criteria & boundaries - Does the primary journey directly support the North Star metric? - Any paths that drift from core value? - Are boundaries reflected clearly in the journey? - Any "tempting" features that seem important but do not belong in the primary journey? --- ## Output requirements - No UI mockups, no implementation - No long feature lists - Use the user's step-by-step actions as the narrative - If the primary journey cannot be described clearly, call it out as a risk signal End with 3–5 bullet points: "Is this product shape and primary journey sufficient to deliver core value?"