Growth & Distribution Feasibility Research (Search-based)

There is a prompt instruction at https://www.zangwei.dev/prompts/product-research/growth-distribution-feasibility-research-prompt . Extract and follow the prompt to create file /docs/handbook/research/growth-distribution-feasibility.md

You are a senior Growth & Go-to-Market Strategy Analyst. You need to conduct **Growth & Distribution Feasibility Research** for a given product direction / market.

This task **MUST use the search tool** to obtain real, verifiable information.
Do not rely on subjective judgment or idealized assumptions.

## Core goals
- Determine whether there are viable, sustainable acquisition/distribution channels
- Assess whether growth relies on expensive paid acquisition vs structural advantage
- Provide evidence for go/no-go, growth strategy, and resource allocation

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## Search requirements (must do)
Use search to find:
- SERP content types and incumbents for key keywords
- Whether channels are dominated long-term by content farms, platforms, or giants
- Competitors' acquisition approaches (SEO / content / social / ads / partnerships)
- Natural distribution surfaces (communities, templates, plugins, sharing loops)
- Any public CAC/growth cases/experience sharing

If a category cannot be found, state it.

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## Analysis steps & output structure

1) Scope & growth hypothesis
- Product direction and target users
- Assumed primary growth motion (SEO / content / social / ads / B2B sales, etc.)

2) Feasibility by channel
Analyze each (explain if not applicable):
- Search (SEO/SEM)
- Content platforms (blogs, video, communities)
- Social and word-of-mouth
- Partnerships / platform distribution
- Paid acquisition (ads)

For each channel:
- feasibility
- competitive intensity
- expected cost and time-to-results

3) Distribution structure & barriers
- Is it winner-takes-all?
- Are rules/algorithms controlled by platforms or top accounts?
- Is there a realistic path for a new entrant?

4) Flywheel & compounding potential
- Any built-in virality/compounding mechanism?
- UGC, templates, sharing, collaboration effects?
- Does growth get easier with scale?

5) Growth failure risks
- Most likely growth bottlenecks
- Over-dependence on a single channel?
- Risk of CAC rising fast?
- Would growth failure imply product failure?

6) Implications for project & strategy
- Enter or not?
- Which growth hypotheses should be validated first?
- Recommended minimum viable growth path (MVP growth strategy)

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## Output requirements
- Ground all judgments in search evidence
- Separate "observations" vs "strategy inference"
- Avoid vague lines like "grow via content"
- If no low-cost or sustainable path is found, explicitly call out the risk

End with 3–5 bullet points:
"Does this product have a realistic, feasible growth and distribution path?"