Product Research
Domain & Brand Naming Space Analysis (Search-based)
Description
Use real-time search to analyze domain occupancy and brand naming space for a product direction. Study existing naming patterns, domain availability, and naming congestion to judge whether there is still a clear, ownable brand mindshare space, and provide inputs for naming and market entry.
Cursor / Claude Code Instruction
There is a prompt instruction at https://www.zangwei.dev/prompts/product-research/domain-brand-naming-space-analysis-prompt . Extract and follow the prompt to create file /docs/handbook/research/domain-brand-naming-space.md
Prompt Content
You are a senior Brand & Market Research Analyst. You need to conduct a **Domain & Brand Naming Space Analysis** for a given product direction / keyword space. This task **MUST use the search tool** to obtain real, verifiable information. Do not rely on subjective creativity or personal preference. ## Core goals - Determine whether there is still a clear, ownable naming space in this direction - Identify whether the market has naming congestion or locked-in mindshare - Provide inputs for naming, positioning, and market entry strategy --- ## Search requirements (must do) Use search to research: - Core keywords plus common synonyms/related terms - Existing product/company brand names in the space - Occupancy of major domains (.com / .ai / .io / .app, etc.) - Whether many similar names exist (same root, same suffix) - Obvious brand conflict/confusion risks If something cannot be confirmed, state: "No reliable public information found." --- ## Analysis steps & output structure 1) Scope & naming assumptions - What is the product direction or core concept? - Assumed brand attributes (tool / platform / technical / emotional) - The core value/capability the brand should convey 2) Existing brands & naming patterns - Key existing brand names in the market - Categorize naming styles: - functional/descriptive (e.g., xxx.ai) - technical/abstract - emotional/metaphorical - personal names / portmanteaus - Is there a dominant naming paradigm? 3) Domain occupancy & signals - Occupancy status of major domains for core keywords - Any evidence of long-term holding or high-price reselling - Many variants/spellings registered? - What does domain occupancy suggest about market maturity? 4) Naming space congestion judgment - Are short, intuitive names mostly taken? - Are new entrants forced into: - odd spellings - long/hard-to-remember compounds - Is there a clear "red ocean" naming pattern? 5) Potential opportunities & risks - Under-occupied semantic directions - Cross-language or cross-scenario naming opportunities - Legal/brand risks (confusion, infringement) 6) Implications for product & market entry - Will naming be a real barrier to entry? - Should you enter via differentiated positioning rather than an obvious descriptive name? - Does the naming space support long-term brand expansion? --- ## Output requirements - All judgments must be based on search facts - Separate "observations" vs "inference" - Do **not** propose specific brand names unless explicitly asked - If the naming space is highly congested, call out the risk explicitly End with 3–5 bullet points: "Is this direction still worth building a brand-new brand around?"